Spring, 2010

The Madison Museum of Contemporary Art Design MMoCA exhibit sets a great example for rooms based on one fantastic piece of art. Start with one central piece in your entry as a design inspiration. It doesn’t necessarily have to be new, large OR expensive. Kim Keister, owner of Concepts in Art, LLC, has some tips for selecting and using art in your office facility;

Art is a form of communication and tells something about your company. Your art makes a statement about your corporate culture. Think about your message. Are you a trendsetter or more traditional? Colorful or neutral? Bold or delicate? Organic or geometric?
When your budget includes original art, use the original art in the greeting area, visitor conference rooms, or other public spaces, for maximum effect.
The correct placement of art can minimize the amount of art you need. In the general office area, concentrate on visual focal points, such as the end of a corridor, or as you turn a corner. The eye will go right to your piece of art. Change the location of your existing art when you want to re-energize your space for no cost at all!.
Take a new look at the art you currently own. You may have a piece that you didn’t know was a collector’s item. One client found they owned a small pen and ink hand-colored drawing, which they discovered to be one of the first pieces of a well-known University of Wisconsin art professor. We displayed it prominently in their headquarters.
New framing can make an existing piece look completely different and perfectly suitable for your new space. You can draw ideas for the framing style from your interior design elements.
When investing new art, consider a piece by one of our outstanding Wisconsin artists. Add to your collection as you find pieces you love.
For interior space, use framed posters. While not having the same richness or impact as an original, they can add a sense of fun, bold color and form, for less. Frame the poster without the writing to make it look more like an original. Toss out faded or outdated posters.
Art loves good lighting! Coordination between the lighting and artwork will result in a professional presentation.

Artwork visually connects all the design elements of an office together. No office is done until the art is hung. But don’t worry – collaborating with your designer and art consultant on the selection of artwork could be one of the most enjoyable parts of creating a new space.

Kim Keister, ASID, Wisconsin Registered Interior Designer

Concepts in Art, LLC

Owner/Art Consultant

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Spring, 2010 The Madison Museum of Contemporary Art Design MMoCA exhibit sets a great example for rooms based on one fantastic piece of art. Start with one central piece in your entry as a design inspiration. It doesn’t necessarily have to be new, large OR expensive. Kim Keister, owner of Concepts in Art, LLC, has some tips for selecting and using art in your office facility; Art is a form of communication and tells something about your company. Your art makes a statement about your corporate culture. Think about your message. Are you a trendsetter or more traditional? Colorful or neutral? Bold or delicate? Organic or geometric? When your budget includes original art, use the original art in the greeting area, visitor conference rooms, or other public spaces, for maximum effect. The correct placement of art can minimize the amount of art you need. In the general office area, concentrate on visual focal points, such as the end of a corridor, or as you turn a corner. The eye will go right to your piece of art. Change the location of your existing art when you want to re-energize your space for no cost at all!. Take a new look at the art you currently own. You may have a piece that you didn’t know was a collector’s item. One client found they owned a small pen and ink hand-colored drawing, which they discovered to be one of the first pieces of a well-known University of Wisconsin art professor. We displayed it prominently in their headquarters. New framing can make an existing piece look completely different and perfectly suitable for your new space. You can draw ideas for the framing style from your interior design elements. When investing new art, consider a piece by one of our outstanding Wisconsin artists. Add to your collection as you find pieces you love. For interior space, use framed posters. While not having the same richness or impact as an original, they can add a sense of fun, bold color and form, for less. Frame the poster without the writing to make it look more like an original. Toss out faded or outdated posters. Art loves good lighting! Coordination between the lighting and artwork will result in a professional presentation. Artwork visually connects all the design elements of an office together. No office is done until the art is hung. But don’t worry – collaborating with your designer and art consultant on the selection of artwork could be one of the most enjoyable parts of creating a new space. Kim Keister, ASID, Wisconsin Registered Interior Designer Concepts in Art, LLC Owner/Art Consultant www.conceptsinart.net