Robin A. Stroebel, ASID, RID, LEED AP ID + C, WELL AP

CEO and Owner

Robin is the CEO and Owner of InteriorLOGIC, Inc., which she founded in 1989 as an S Corporation. InteriorLOGIC is an SBA Certified WOSB and a Woman-Owned Business Enterprise certified by the State of Wisconsin Department of Administration.

Robin has more than 40 years of experience in the planning and design of workplace environments.  Robin provides expertise in the evaluation and integration of workplace change, including strategic facility planning, interior design concepts and branding, budget development, project planning and quality assurance.

The proprietary Strategic Facility Planning method developed by Robin, SFP360©, is unique to InteriorLOGIC core services and the framework of our planning process.

For 11 years prior to founding InteriorLOGIC, Inc., Robin built the design, sales and marketing brand of an office furniture dealership representing a major office systems manufacturer.

Proud Recipient of the 2014 Governor’s Trailblazer Award

Professional Qualifications: Registered Interior Designer – WI, IL, and District of Columbia, LEED AP ID + C, WELL AP
Leadership: Chair, Interior Designer Section, State of Wisconsin A-E Examining Board
Organizations and Affiliations: ASID – Professional Member, American Society of Interior Designers since 1986;  ASID National – Ethics and Professional Responsibility Committee; ASID WI – Governmental Affairs Committee; TEMPO; UW Alumni Association – Lifetime Member; Wisconsin Union – Lifetime Member
Education: University of Wisconsin – Madison – B.S. Interior Design

InteriorLOGIC, Inc. is a Woman Owned Business certified by the SBA and the State of Wisconsin Department of Administration




Awards and mentions we have received

ASID National Small Firm – Focus Community Project

Seven Acre Dairy Company – 2023

AGC BUILD Wisconsin Award – Historic Preservation

Seven Acre Dairy Company – 2023

American Society of Interior Designers (ASID)
Design Excellence Awards

League of Wisconsin Municipalities – 2022
Ellsworth Block – 2021
Blackhawk Church – 2020
Rippe Keane – 2018
Access Wisconsin – 2014
Bobcat of Madison – 2009
Stafford Rosenbaum – 2008
Continuum -2008
McFarland State Bank – 2004

InBusiness Madison Commercial Design Awards

Seven Acre Dairy Company – 2023

ABC of Wisconsin – Projects of Distinction Excellence in Construction Awards

2020 Wisconsin English Second Language Institute – 2020 Gold Winner

InBusiness Magazine, Executive Choice Awards

2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008
Commercial Design

Associated General Contractors (AGC)

Design / Build Project of the Year – 2014
Access Wisconsin
Bachmann Construction – General Contractor

Associated General Contractors (AGC)

Stafford Rosenbaum – 2008
Tri-North – General Contractor